Wednesday, 31 July 2013

What are blogs and how are they created?

A useful guide to all the steps taken, for both you and me, to create a successful blog without any sublimating surprises. From the first to the last post, some would say there really isn't anything more useful on the web - depending on the person writing it of course. The good to the bad and everything in between, this blog post itself will uncover what really is a good blog!

What are blogs?

Blogs are different from a diary entry or any other piece of literature

Blogs are actually encoded with HTML and this is the language the website browsers read when a blog post is provided on the internet. What makes blogging different is the fact that unlike a book (or any kind of diary) what you post on the Internet can only really be found with just using the internet alone through hyperlinks. These provide the linkage that every webpage needs to get connected to other websites, or possibly any other element within the same website. The more linkages a website has from others, the higher the website is to be ranked in any search engine. 
Keeping this in mind, it is easy to see that instead of merely typing words down on paper, you are doing so on a screen. Instead of drawing knowledge primarily into one source, you are using connections with other sources of information to draw upon any subject within your own blog post.

Blogs are rated by relevance

With so much to explore online, there really needs to be some way to sort out the system in order of good to bad in terms of the information quality.  This is where the search engines really kick in. I'm sure many of you are aware of this through the fact that some of you may have even found this post through a search engine itself. There are two search factors that lead up to a blog's success:

1. Search engine optimisation

Quite simply, the rating of any kind of blog is down to the search engine optimization (SEO). This boils down to the most highly rated web content, as described simply here:
It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines.
So when you place this into a real life context, this can be translated into the fact that every click that is gained by a website Facebook from any search engine, like Google or Ask, are clicks gained from the ranking of the webpage that have been sorted through relevance of the writing you put in the search box within any of these search engines. This really does make it clear that the WWW really is one web all connected together.

2. Spiders and crawlers

Figure 1: A web spider and the process of crawling
Spiders are robots designed which go through a process called 'web crawling' as shown in figure 1. This helps to create a list of words that are most common. The system works as follows:

  • Popular pages' words are indexed while the HTML is scanned.
  • The words and where they are found are given special consideration, minus those that are relatively common, e.g. 'a'. 
  • Other websites with similar matching words will come up higher in the web search rankings.

Therefore, when you are to type in a specific search such as 'how do I get success in my life' a specific page of a blog comes up on the second result here. This is due to the process that the search engine undergoes to make words that you searched match the blog that you found.

How do I create one?

There is a very simple answer to this and it is to go on a blog-publishing service such as Blogger or Wordpress and start developing one now. The possibilities are endless to what you can create, so there is no need to stress over whether yours will be significant or get lots of traffic.

A successful blog

Based on what has been researched in this article and countless times on the Internet it shows that there is nothing more important to web traffic than having your blog wrote professionally and with good choices of titles and themes. It is possible to make your blog easier to find and navigate by doing the following:
  1. Use headings and subheadings that are present within popular blog-publishing services. This makes your blog easier to navigate and the post itself easier to rank.
  2. Social media can be used to promote your blog, the more traffic you expose it to, the more likely this traffic will use elements of your blog in links and promote it further themselves.
  3. Make use of key words within your blog and dispense them within the page to increase the keyword density of the page.
  4. Write interesting and informative posts and develop it over time.

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